Toys R Us

GRAPHIC DESIGN: FULL VEHICLE WRAP W/CUSTOM FABRICATED ELEMENTS, SIGNAGE (POSTERS, BANNERS, FLAGS), DECK GRAPHICS, VEHICLE RENDERINGS, ETC.
WEB DESIGN: LANDING PAGE GRAPHICS W/MAP DESIGN, SOCIAL ELEMENTS
VIDEO/MOTION GRAPHICS: JUMBO-TRON ANIMATION GRAPHICS
COPYWRITING & EDITING, PRODUCTION ASSISTANCE (MATERIAL SOURCING AND RESEARCH FOR ON-SITE REVEAL ELEMENTS)

ABOUT THE PROJECT:

Toys R Us needed a custom full vehicle wrap with custom fabricated 3D elements, photorealistic renderings of the vehicle for their press materials, and a full set of digital and printed graphics for their inaugural bus tour in a huge hurry! We worked at warp speed to design and wrap an enormous RV as the “Geoffrey Mobile”, which traveled to malls across six states welcoming kids and their parents to stores. The job also required a full set of web and promotional graphics, updates to existing branding, printed custom signage, and handmade video animation for display on mall jumbo-tron screens. Invisible work included project management of all things digital and vehicle printing, plus lending a hand with event production: sourcing hard-to-find materials, interfacing with vendors, and working with the in-house PR, web and social teams to ensure the event went off without a hitch.