LOQUAT CREATIVE
BROOKYN, NYC × WEBSITES × BRANDING × MARKETING

Copy of TRAINING

Learn to build or update your own Squarespace site (and a whole lot more) in less than a week! Live online training with an Authorized Squarespace Trainer…

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Knowing how to use a hammer doesn’t make you an architect.

Sure, you can build your own site in Squarespace. Anybody can! But there’s a catch…knowing how to use a tool doesn’t give you the fundamental knowledge and skill to create something awesome. Let us get you sorted out, step-by-step so you can get it right the first time. You’ll end up with a site you an be proud of and the skills to take your endeavor to the next level. If you already have a site and need some help learning how to update and expand it, we’ve got your back. See below for options or contact us to create a custom curriculum.

 
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Private online Squarespace Training for all skill levels

 

SQUARESPACE 101: LEARN TO MAKE YOUR OWN SQUARESPACE SITE

DO IT YOURSELF (BUT NOT BY YOURSELF)

$1,500 (SELF-PACED VIDEO MODULES + ONE-ON-ONE LIVE TRAINING)

Learn Squarespace from the ground up and create your very own (good) website in less than a a week. Start with nothing and end up with a site you can be proud of! We’ll be with you every step of the way.

OK, here’s the deal. You can totally make your own site. Anybody can. But you don’t actually know what you’re doing, and eventually that’s going to be a problem. A whole lot more than knowing which buttons to push goes into making a professional website, and this class will demystify the tech involved and give you fundamental (and practical) understanding of the rules of the online road plus Squarespace-specific training. The more you know the more easily you’ll be able to move forward and make really good pixels. Don’t worry, you’ll still be doing it yourself, but you won’t be alone - you’ll have a real live professional web designer at your side every step of the way. You’ll be able to ask questions in real time, get feedback on your work, and learn all the handy little ticks and tricks for making a site not just good but great. You’ll learn about the inner workings of the internet itself, important design principles, and the concepts that make Squarespace run.

Taught by an authorized Squarespace trainer and web designer with almost 20 years experience, this class is a unique combination of self-paced video lessons and live online one-on-one training. You’ll be able go at your own pace (within reason) you’ll have the complete attention of the teacher the whole way, so you can have all your questions answered as you go. No matter what kind of site you’re building, this course will get you on the right path to creating a beautiful professional site of your own. You don’t need any coding experience at all - as long as you’ve got basic computer skills you can learn to create your own site in record time. You’ll have access to the self-paced video training materials for a full year after you purchase your course, but most importantly, you’ll leave this course with a new site you can be proud of.

You’ll also get a whole pile of helpful bonus materials to get yourself organized and help you along your new path.

This class requires a commitment over multiple days (self-paced learning and live sessions combined) and is designed to be completed in as little as a week. That said, don’t worry if it takes you a little longer. No pressure. Really.

 

THE Basic Curriculum

THE FOUNDATION: WEBSITES 101

  • Getting organized - workflows, password wrangling and site setup tasks

  • URLs site structure and information architecture

  • Domain names, registrars and name servers

  • Search Engine/SEO/Algorithm basics

  • Content Strategy for SEO and beyond

  • Servers and Security

  • Visual content - images and videos

  • Formatting your text

  • Using color in a smart and impactful way

  • Social media for everybody

  • Design Patterns/Best Practices

  • Brand and typography design - Branding yourself and the why and hows of typography

  • Email

  • Payment gateways (e-commerce sites only)

  • Blogging (sites with blog only)

  • Stock images and rights and royalties

SQUARESPACE: SQUARESPACE 101

  • Account setup and picking the right theme

  • Pages menu - page types

  • Using the style editor and creating your design

  • Make coming soon”/cover” page

  • Setting up and creating your pages

  • Banner/Thumbnail images and videos

  • Content blocks and insert points

  • Setting up feeder content and summary blocks

  • Galleries, photos and gallery pages

  • Forms and mailing lists

  • Using plugins and customizations

  • Connected accounts (social etc.)

  • Domain name pointing

  • Embedding a widget

  • SEO settings, sharing, getting found

  • Getting help, learning more and solving problems

Add advanced modules - blog and e-commerce add-on-training

Blog and E-Commerce not included in the Squarespace 101 course, but you can add these things at any time. Just say the word and you’ll be blogging and selling in no time!

Add the Blogging with Squarespace Module - $250
3.5 hours of combined self-paced and live online training

 

Add the E-Commerce with Squarespace Module - $250
3.5 hours of combined self-paced and live online training
(**Requires e-commerce level Squarespace account…)

 
 

 
 

MAINTAINING & UPDATING SQUARESPACE 101

LEARN TO UPDATE AND MAINTAIN YOUR SITE IN SQUARESPACE, SAFELY AND EASILY

$975 (SELF-PACED VIDEO MODULES + ONE-ON-ONE LIVE TRAINING)

Learn Squarespace from the ground up and create your very own (good) pages in less than a week. Learn to improve what’s there and set yourself up for SEO domination too!

Already have a Squarespace site and need to learn how to safely and properly update it? Never used a content management system and need some help getting the show on the road? Sweet! We can help! Taught by a real live actual professional web designer and Authorized Squarespace Trainer, this class will teach you how to use Squarespace like a pro and so much more.

We’ll start at the beginning with the important internet fundamentals you’ll need to safely update your pages or add to your site, and we’ll cover all the basics of Squarespace so you can be fully independent and confident. We’ll make sure you have all you need to take your site to the next level, whether adding new features or content or optimizing your pages for SEO. At the end of this class you’ll not only know what you’re doing, you’ll know how to do it right.

You’ll have a real live professional web designer at your side every step of the way. You’ll be able to ask questions in real time, get feedback on your work, and learn all the handy little ticks and tricks for making a site not just good but great. You’ll learn about the inner workings of the web itself, important design principles, and the concepts that make a website run.

Taught by an authorized Squarespace trainer and web designer with almost 20 years experience, this class is a unique combination of self-paced video lessons and live online one-on-one class time. You’ll be able go at your own pace (within reason) and you’ll have the complete attention of the teacher the whole way, so you can have all your questions answered as you go. No matter what kind of site you have, this course will get you on the right path to updating like a pro. You don’t need any coding experience at all - as long as you’ve got basic computer skills you can learn to update and improve your site in record time. You’ll have access to the self-paced video training materials for a full year after you purchase your course, but most importantly, you’ll leave this course with pixels you can be proud of!

This class requires a commitment of several hours (self-paced learning and live sessions combined) and is designed to be completed in less than a week.

 
 

THE Basic Curriculum

WEB DESIGN 101

  • Getting organized - workflows, password wrangling etc.

  • Recognizing scams, spams and red flags

  • URLs site structure and information architecture

  • Search Engine/SEO/Algorithm basics

  • Content Strategy for SEO and beyond

  • Visual content - images and videos

  • Formatting your text and typography basics

  • How to use color so it matters

  • Design Patterns/Best Practices

  • SEO - page optimization best practices

  • Payment gateways (e-commerce sites only)

  • Blogging (sites with blogs only)

SQUARESPACE SITE MANAGEMENT 101

  • User permissions and understanding themes

  • Pages menu - page types and how to use them all

  • Using the style editor to edit your theme

  • Setting up and creating new pages correctly

  • Banner/Thumbnail images and videos

  • Content blocks and insert points, complex layouts

  • Galleries, photos and gallery pages

  • Forms and mailing lists

  • Using plugins and customizations

  • Widgets, summary blocks and other “feeder” content

  • Optimizing Squarespace for SEO

  • The basics of blogging with Squarespace

  • The basics of E-Commerce with Squarespace

 

BUNDLES & MINI CLASSES COMING SOON!